[PDF] Indian Icon PDF by Amrit Raj Download
Indian Icon Book PDF: Hello friends, In this post, we will provide Indian Icon Pdf in the English language. this book is written by Amrit Raj. The book is published by Westland Publication. So you can download it at the link given below and enjoy it!
Indian Icon by Amrit Raj PDF Review
This Indian Icon PDF book is an interesting story of the transformation of a brand and business into a cult. It is a great Indian example of entrepreneurship, courage, passion, and resilience. Amrit Raj has done a stellar job of apprehending how Royal Enfield was reborn and showing us how a group of like-minded people achieved the apparently impossible.
The Motorcycle Brand, Royal Enfield with its unique culture and legacy always deserved a book, and the author takes us through the incredible turnaround journey of the iconic brand quite superbly.
His take on decoding the cult of Royal Enfield through the eyes of people who have served the brand in official and unofficial capacities is admirable. Indian Icon Book is an enormously inspiring read.
Indian Icon by Amrit Raj, A Cult Called Royal Enfield by former Mint journalist, Amrit Raj maps the trail-blazing story of the brand, and most of all, the individuals who have made it what it is.
It is also the story of the clash of the old guard with the new leading to exciting changes in the business. the book explains behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets.
About the Author
Amrit Raj was a national editor with Mint and led the newspaper’s national corporate bureau till April 2019. He wrote extensively on Indian corporates, family businesses, and other corporate matters. He is currently pursuing a senior role at a technology company.
Indian Icon by Amrit Raj PDF Summary
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